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Getting into the world of online marketing can be difficult. With expert advice, we can help with your law firm SEO campaign. Our law firm SEO best practices are clearly laid out to help even the most novice webmaster rank higher in search engines.
With more people looking for information online, it is incredibly important to have high search engine visibility. At Casedetails.com we highlight some law websites that are doing things right. This will help others learn from them. Often, these sites aren’t perfect examples of law firm SEO, but we can take the best concepts from these sites, and apply them to our own.
When trying to learn anything, I’ve found backwards engineering works well for me. Look at what others are doing and replicate it… and add your own special viewpoint. This is particularly true of search engine marketing and website optimization. Whether you’re getting inspiration from others’ Adwords ad copy or running a link: command on your competition’s website to find good advertising opportunities, seeing SEM/SEO best practices in action provides many (like me) with the shortest line between two points: where you are and where you want to be.
In that spirit, let’s use this space to highlight some websites that are doing things right so we can learn from them. Often, these sites aren’t perfect… they may be lacking one element or another of the total SEM package but even the least refined of these examples will have something to teach us, for better or worse.
Fergus, A Law Office
The California trademark lawyers at Fergus, A Law Office utilize video marketing on their website to introduce their services to potential clients. Videos are known to keep visitors on your site longer, and the longer they stay the more opportunity you have to convert them to clients.
View the California trademark attorneys’ website
Ibrahim Law Firm LLC
The website of Ibrahim Law Firm LLC provides visitors a clearly and easily identifiable main navigation, making it easier for them to find information about the firm’s Atlanta attorneys and areas of practice.
View the Atlanta immigration lawyers’ website
Hasty Pope LLC
Hasty Pope LLC, Georgia car accident lawyers with offices in Canton, Gainesville, and Atlanta GA, use internal linking from their home page to help visitors find more detailed information on the firm’s areas of practice. Internal linking also guides the search engines toward key content within the website.
View the Georgia trucking accident lawyers’ website
Tomkiel & Tomkiel, PC
The New York City medical malpractice lawyers of Tomkiel & Tomkiel, PC have chosen an excellent domain name for their website. The domain name is keyword-rich, meaning it contains a phrase that will help generate more targeted leads for the firm. “Newyorkmedicalmalpracticelawyers.com” is a little long, but it tells potential site visitors and the search engines exactly what the firm practices: medical malpractice law in New York.
View the New York City workers compensation lawyers website
Robert G. Schock
The website for California brain injuries lawyer Robert G. Schock provides visitors a clear path to his contact information. The phone number is clearly displayed in the top right corner, with a short contact form directly below it. People will often check a business’ website for phone numbers or addresses. Having these displayed prominently like Attorney Schock has done could result in more phone calls to his law firm.
View the California birth injury lawyer’s website
Thrush Law Group
A website’s navigation is critical to its usability. In other words, you need to make it easy for visitors to your site to find the information they seek. The website for Thrush Law Group and its Tucson criminal lawyers does just that. Visitors can navigate the site easily using the two sets of clearly defined navigation buttons: one directly under the header image and the other along the left side of the page.
View the Phoenix DUI attorneys’ website
Bell & Pollock, PC
Having a pretty and well designed website is nice, but at the core of any successful website is its content. Nine times out of 10, visitors go to websites hoping for an answer to a question or for at least the beginning of a solution to a problem. The Bell & Pollock, PC website provides clear, concise website copy explaining that they are Denver personal injury lawyers, with extensive and diversified legal experience defending clients with many types of injuries. They use bulleted lists as well, which helps visitors determine the breadth of the firm’s services quickly.
View the Denver personal injury law firm’s website
Rubenstein & Rynecki
You don’t have long to make an impression on a visitor to your website. Recent surveys conducted by the Stanford Web Credibility Project determined that you have just 10 seconds to get your message across. The NY personal injury law firm of Rubenstein & Rynecki are ready for their 10 seconds. The firm’s address and phone number, firm name, site navigation buttons, and links to lead generating content like the Notable Cases page, all appear “above the fold,” or are visible on the screen with no scrolling required by the website visitors.
View the New York personal injury attorneys’ website
Henry Spiegel Milling LLP
Since website visitors are looking for information on your services, helping them find that information increases your chances of securing that visitor as a client. Georgia personal injury attorneys at Atlanta’s Henry Spiegel Milling LLP provide potential clients with clearly defined navigation buttons for that purpose. Names like “Acetaminophen Injuries” and “Practice Areas” help visitors know just where to go for the information they most likely are seeking.
View the Georgia medical malpractice attorneys’ website
Carey & Leisure
Visitors to websites often skim the page quickly to determine if it may contain the information they seek. Having descriptive and keyword-rich headlines and subheadings within the copy of each page, as done by the Clearwater personal injury lawyers of Carey & Leisure, provides visitors with an outline of the page’s contents, and also helps search engines determine the page’s focus.
View the Tampa accident attorneys’ website
It is important to note that I work with a majority of the sites listed above as part of my work at LexisNexis. This has presented me with the opportunity to review many lawyer websites and bring this abbreviated list of interesting cases to you.