Every blogger or webmaster, no matter their market, needs to learn what his or her readers like. Those maintaining webpages should think like traditional writers that are successful. Writing toward a targeted audience is imperative for a growth in readership for any site.

Google provides a great tool that business bloggers can use to gauge the success of content on their sites. Google Analytics is a powerful program that can quantify the performance of a blog through a number of statistical analyses. The program is web based, and it is quite easy to like Google Analytics to any website or blog to track success or lack thereof. Webmasters and bloggers everywhere should make use of this free tool.

One of the most important statistics that Google Analytics can provide for a blogger is the number of visitors their site gets. This figure can be tracked over time on a graph that shows general trends. Google Analytics tracks the number of page views and the sources that send traffic to a site. Multiple pages can be linked to the same Google Analytics account.

In addition to these simple statistics, Google Analytics can also go deeper into the performance of a website. The program can track how many views each specific page on a site gets. It can tell you how long visitors stay on a site and how many pages they view — and which search terms visitors used to access a site. This feature can help immensely with developing SEO-friendly content designed to draw readers in.

Another important statistic Google Analytics provides is related to bounce rates. Users can analyze whether visitors leave when viewing certain pages. If a law firm had a page dedicated to Massachusetts business laws with a bounce rate of 25 percent and a page dedicated to sales tax that had a 90 percent bounce rate, the firm may want to change the latter to keep visitors on the site in hopes of converting sales or gaining new clients. Visitors who leave a site after one page view are not likely to convert into customers. Tailoring content to what an audience needs or wants can lead to more success.

Just having a website does not bring customers to a business. The website needs to have visitors that stay and read the content. Using Google Analytics can help businesses utilize their sites more effectively.

SEO isn’t just for your website anymore. It’s for your entire web presence, and social channels are becoming ever more important to that presence. One great option for boosting your SEO is having your own YouTube Channel.

As Mitchell Harper points out in “HOW TO: Boost Your SEO with a YouTube Channel,” properly tagged videos can appear in organic search results for your target keywords, increasing your visibility. He also provides four steps for getting started.

Step 1: Choosing topics: Be careful here. You want to educate your viewers, not show them a commercial. Instead of talking directly about your service, teach your viewers about related topics. For example, a lawyer specializing in real estate law could discuss homeowners’ rights during foreclosure proceedings.

Step 2: Recording videos: Professional quality isn’t necessary; use a decent video camera and simple editing software. Write a brief outline of up to 10 points to cover. Include brief promos for your business at the beginning and end, along with a link to your website. Your final video should be no more than 2 minutes.

Step 3: Optimize for SEO: Put your target keywords in the following places:

• Title: Use target keywords twice. For example, “Home foreclosure: Your rights during home foreclosure proceedings.”
• Description: Start with a link to your website and then write a keyword-rich description.
• Tags: Use your main keyword and variants.

Step 4: Build viewership: Get links back to your video by:

• Sharing it on other social media sites.
• Asking for links from people linking to other popular videos within your category.
• Posting your video as a “video reply” to a related one. You can only do this once for any given video, so find the most relevant place for each.

Over time, your YouTube Channel will become a valuable resource that will boost your SEO as well as educate your audience.

Information in this post gathered in association with Missouri divorce lawyers.