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Really Simple Syndication (RSS) is one of the most overlooked elements of online marketing. The purpose of RSS feeds is to deliver fresh and updated content directly to subscribers; in this sense, they are similar to email newsletters with the added advantage that they are not as obtrusive. RSS feeds are neat and convenient, for they save subscribers precious time by alerting them about what’s new in terms of what they are interested in.
Cultivating a strong RSS following is in the best interest of legal professionals. RSS subscribers are loyal acolytes, and in many cases they are easier to attract than social media followers. Here are some ways for attorneys and law firms to attract RSS followers.
RSS technology has been around since the days of the Netscape browser, but not everyone has caught on to the concept. In fact, lawyers who are not familiar with the concept should subscribe to other feeds by looking for the orange RSS icon and observing how it integrates with their browser or email program.
Placing an attractive RSS button on the header of a blog along with a description of its benefits can go a long way in getting readers to subscribe. The description must be written in simple terms and can be accompanied by a friendly text hyperlink inviting users to subscribe via email.
Legal practitioners should take advantage of every opportunity to remind followers about their RSS feed. A family attorney answering questions about legal separation in Media, for example, can write a clarifying blog post on that topic and remind readers that they can stay up-to-date on such issues with RSS. Sharing that blog post on different social networks will extend its reach.
Once the RSS option has been added to website, lawyers should stick to an editorial calendar and step up their publishing efforts as RSS followers enjoy being notified about new content.