Google has managed to keep webmasters and SEO professionals on their toes over the last couple of years with updates to the company’s search algorithms — like Panda and Penguin — as well as with the promulgation of several bullet points to help websites rank higher on the Search Engine Results Page (SERP).
Some of the quality bullet points indicated by Google call for a major website overhaul, but they are worth the effort. These include changing the sitemap, radical layout modifications, elimination of duplicate content, switching to canonical tags, etc. Google’s search engine crawlers will eventually visit the site and learn about the changes, but that could take longer than expected, and in the meantime, the SERP ranking of a website is bound to take a hit and the number of visitors may significantly decrease. This can be particularly detrimental to law firms that attract online clients.
Whenever SEO professionals made significant website changes in the past, they resubmitted their XML sitemaps or increased social media bookmarking activity to prompt Google’s crawlers to immediately visit the site. Such strategies these days are not likely to work, which is why Google has implemented “Submit URL to Index,” a new feature of its Webmaster Tools.
Here’s how the new URL submission tool works: Workers compensation attorneys in Florida, for example, may want to create and feature new content with regard to the proposed 6.1 percent rate increase by insurance companies. Once that content is published, webmasters or content managers can log in to Webmasters Tools and input the URL where the relevant content is located by using the “Fetch as Googlebot” feature.
Once Google sends confirmation of a successfully fetched URL, the option to submit the new page becomes available. Google will crawl and index the new content within a day, and people searching for information about the proposed changes may see specialized law firms listed at the top of the SERP.
Many people rely on Google and Yahoo! to drive traffic to their websites. However, if you are far from the top of the rankings for these search engines, you may be losing money. SEO PowerSuite helps you keep an eye on your website at all times so you know exactly where you stand.
Additionally, Rank Tracker can help generate profitable keywords to attract more surfers to your site. Whether you are a freelance artist, advertiser or Orange County family lawyer, Rank Tracker from SEO PowerSuite can assist you in operating a successful website.
Below are some additional options and tools SEO PowerSuite provides to help you with your rankings:
Without SEO PowerSuite, determining where your site ranks can be a boring process that may take hours. Rank Tracker lets you see the position of your site in search engines quickly. Additionally, Rank Tracker helps you monitor your site so you know when you move up or down on the search engine rankings.
Search results rankings are based on many factors, but they largely boil down to how authoritative the search engine considers your website. Your link profile is a large part of that, so you will want to build your law firm’s link authority. This means getting inbound links from other high-quality, authoritative sites.
In “Law Firm SEO 101: Tips to Build Your Law Firm’s Link Authority Online & Improve Its Search Rankings,” Pete Boyd offers 10 ways to get those high-quality links to your law firm’s website. Here are eight of them.
You need accounts on at least the big three: Twitter, Facebook and LinkedIn. Google+ is still growing quickly, so you should probably consider it, too.
The key here is quality directories, like the Open Directory Project, Google Places, Bing Local and Manta.
Again, make sure they are high quality, authoritative sites. Boyd recommends Universal Business Listing, Cornell Legal Information Institute and HG.org, among others.
Press releases: Whenever you have something to announce, write a press release and submit it to news sites and press release sites, like PRWeb. Make sure it’s SEO-optimized and includes a link back to your website.
If they’re happy with you, they’ll often be willing to link back to you.
Many sites are looking for high-quality, informative articles. Include a short, SEO-optimized bio section and a link to your website.
Research your top online competitors (those ranking highest for your target keywords), and see if you can get some of the same links.
This is informative and/or entertaining information that people will want to share and link back to.
Most of these are fairly simple to do but can provide big returns. Try them today.
Information in this post gathered in association with Mesothelioma lawyers.